Jony Ive is leaving Apple to form independent design company 'LoveFrom'

Jony Ive is leaving Apple tree to form independent design company 'LoveFrom'

Ive'south new visitor will continue to piece of work with Apple on a 'range of projects'

Apple tree has announced that Jony Ive, the tech giant's chief design officer, is fix to leave the visitor later on this yr to form an contained design firm called LoveFrom that volition work with the Cupertino, California tech giant as one of its chief clients.

Apple says that while Ive will develop "personal projects," his new company will also keep working closely with Apple on a "range of projects."

"Jony is a atypical figure in the pattern world and his role in Apple'south revival cannot be overstated, from 1998's groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care," said Tim Cook, Apple tree's CEO, in a statement released by the tech giant.

Apple's design team leaders, Evan Hankey, the vice president of industrial design, and Alan Dye, the visitor'southward vice president of human interface design, will report to Jeff Willians, the tech behemothic'south principal operating officer. Apple says that both Hankey and Dye have played pivotal design leadership roles at the Cupertino, California-based company for several years.

Ive worked at Apple for well-nigh 30 years. During his time at the visitor, he played a pivotal office in designing a number of its most influential products, including the iPhone, iPad, Apple Watch, Macs and more. He also played a meaning role in designing Apple tree's 'spaceship' Apple Park campus.

At LoveFrom, Ive will exist joined past notable design Marc Newsom, who is known for working in a variety of design fields, including aircraft, piece of furniture, clothing, jewellery and products.